The inception of ‘the fashion show’ can be traced back to the mid-1500s, when Caterina de’Medici, Queen of France, had her ladies parade in her grandiose dresses in contemplation of which one to wear.
With the establishment of Italian company Pitti Immagine in the 1950’s and promoter of Italian fashion, Giovanni Battista Giorgini, the first fashion show was staged in Palazzo Pitti in Sala Bianca. Florence is therefore known as the city that gave birth to Italian high fashion, and was the first city to take runways out of department stores and into historically magnificent venues. These shows were recognized by international press and buyers as revolutionary events. It was also due to these runways that ‘Made in Italy’ became a globally recognized brand.
Sala Bianca, over the years, witnessed the success of some of the best Italian designers, including Renato Balestra, Rocco Barocco, Krizia, Missoni, Valentino, Giovanna Caracciolo, Alberto Fabiani, Emilio Pucci and Emilio Schuberth.
Tomorrow night the city will bear witness to Vogue Fashion’s Night Out, an event that celebrates Fashion, and what better place to do it in than Florence! Discover the program of the night here.