Team 1: Giuseppe & Cristiano. In conversation with Giuseppe Arone, Executive Producer and Cristiano Brizzi, Sales and Marketing Director, speaking about their love of theatre, their motivation for the project and uniting different skills.
According to both Beppe and Cristiano the motivation to create the project was born from the desire to work in theatre, and to utilize the cultural and artistic resources available in Florence to do so. The influx of curious international tourists, and students, was an indication that people yearned to experience the Florentine culture and history. It is for this reason that they decided to cater to an international audience, performing the show in English and amalgamating history, culture and entertainment.
The Medici Dynasty Show team is made up of (international) individuals who all share a love for Florence, and the expressive power of theatre to recount history. Not only did they want to tell the story of Florence and the Medici family, but also create something innovative that enables a contemporary interpretation of the past.
When asked what he believes in, Beppe responded with the following:
“I believe in the creation of an international, professional group coming from different areas of expertise and in Florence as a cultural entertainment capital; in the development of new shows that would propose the same concept in other Italian cities that have a great cultural and artistic heritage. I believe in living each day as it comes, trying to do our best and learning from the interaction we have with our audience. It is in fact them who give us ideas and suggestions to improve every day.” – Interview in Florence is You –
Discover in this article - Emmy & Brigitte, Marketing and Communication coordinators of The Medici Dynasty Show.